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BOUTIQUE OF THE WEEK: Isabel Marant - Oui, Oui!

Monday through Friday, 11AM-7PM; Saturday 11AM-8PM; Sunday 12-6PM

After months of prolonged anticipation (enhanced by the signature, Mr. Hatman's, charming window-scrawled promises) the new Isabel Marant boutique, which was originally slated to open early February, is FINALLY OPEN!  A cult favorite for ages - this French designer has waited 16 years (!) to open her own retail store in the US. Which explains the fanatic fashionphiles who lined up on Broome Street last Friday, eager to soak themselves in a floor to ceiling Marant.  After debating spaces in the Meatpacking District, West Village and Brooklyn - the designer opted for the Soho spot out of admiration for the neighborhoods architecture.  The "quieter, spacey shop" as described by Marant, is around the corner from hubby Jérôme Dreyfuss' recently opened store - and shares a lot of the same vibe.  Jewelry and other accessories perch in a raw wood sculpture at the center of the room, echoing the overall accents of wood throughout the space.  But though the feel may be airy and almost empty - don't be fooled, as the inventory in this chic boutique is fully stocked.  Fringed booties, statement jewelry, mini skirts, fur jackets, cropped pants with sequins or bright colors!  There are no words except:  Merci, Isabel, merci!


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